Monday, November 30, 2015

Real Estate Agents - How much money do they really make?

Often times, a home owner will say they don't want to work with a realtor because they don't want to pay them AND they can do all that "stuff" on their own.

How much do realtors really make?

If you look at the graphic, you'll see the commission based on the sale of a home that represents the national average of a home in the United States of $240,000.00.  In this area, the usual split is 3% (6% total).  What many consumers don't consider is the time and money spent on marketing.  Yes, realtors might spend time doing "free" advertising, but someone has to input the data and make the marketing flyers.  Someone has to post to Twitter, Pinterest, FaceBook, Instgram and any other social media site.  This doesn't just happen.

Other types of marketing: we send out flyers, emails, postcards and hold open houses.  To hold a successful open house takes time, too.  A good realtor will have done some pre-work to ensure people are aware it will be happening.  This also takes time and money.

Phone calls. When a home is listed, the agents number is on the marketing information.  If an agent or any other prospective buyer has questions, they contact the agent and the agent answers the questions. This doesn't take money, but it does take time.

A successful agent is diligently working on ways to market your home and get that buyer for you.

Trust our knowledge, expertise and training.  We are here to support you and get the most value for your home.

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